About - Recycling Counts


Recycling Counts!TM

Recycling Counts™ is an online global community that educates, promotes, and supports multiple initiatives from PLASTIPAK and its partners for recycling and sustainability in our communities. This ongoing commitment to sustainability is guided by a bottle to bottle approach to recycling. We are dedicated to sharing with others how recycling can help preserve our planet for generations to come and strive to demonstrate how Recycling Counts™ can truly make a difference across the globe.

Our Mission

The mission of Recycling Counts™ is to globally encourage, promote, support and educate businesses and the end-consumer about recycling PET and HDPE plastics, and to continue our commitment to sustainability with a bottle to bottle recycling approach.

Recycling CountsTM Articles

We invite you to read our articles about worldwide recycling efforts. These articles discuss recycling tips for your community, how Plastipak and its partners design sustainable plastic packaging, and much more. Find out how you can get involved. See firsthand how our efforts to recycle often start with simple actions, but have a global impact when we all work together. By simply placing your used plastic bottles into the bin, you are joining the Recycling Counts™ movement.

Bottle to Bottle Recycling    View PDF

Bottle to Bottle Recycling

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With recycling, used plastic bottles are turned into resin to make new bottles. This bottle to bottle recycling approach creates a sustainable life cycle for plastic packaging. View this chart to learn more about this process and discover how you can take part in Recycling Worth Repeating!™


The World of Plastipak

Plastipak is a global leader in the rigid plastic packaging and recycling industries with more than 50 years of engaged hearts and minds. With innovation as a key driver, Plastipak operates at more than 40 production sites across the globe with operations throughout North America, South America, Europe, Africa and Asia.

Plastipak’s Purpose

Our purpose is to create products which inspire choice, provide value and are sustainably balanced for our customers. Plastipak is committed to sustainable packaging from design and development to recycling. Our sustainability initiatives are guided by a bottle to bottle approach to recycling which is accomplished through our recycling company, Clean Tech, a leading plastics recycler. We own and operate four global recycling centers processing over 20 billion bottles a year.

Four Global Recycling Centers

20+ Billion Bottles
Recycled Annually

PET and HDPE Recycling
Since 1989

Post-Consumer Recycled Resin Making

Plastipak Sustainability Awards

Plastipak’s long-standing commitment to sustainability has earned multiple awards over the years.

  • 2019 Best Environmental or Energy Efficiency Initiative of the Year at the Plastics Industry Awards
  • 2019 Best Business Initiative of the Year at the Plastics Industry Awards
  • 2019 Recycling Facility of the Year at Materials Recycling World’s National Recycling Awards for Clean Tech’s Hemswell, UK Site
  • 2017 Sustainability Merit of Honor for Plastipak Brazil from Jussara
  • 2015 Bronze Greenstar Sustainable Award for ThermaLite™ from Starpack
  • 2015 Best of Show Award in the PAC Gold Sustainable Category for Plastipak’s Simply Orange Bottle
  • 2014 Honorable Mention as a Detroit Free Press Michigan Green Leader
  • 2014 DuPont Gold Award for Technological Advancement and Responsible Packaging for Direct Object Printing
  • 1992 DuPont’s Environmental Award for the first food container with 25% post-consumer recycled PET resin
    (PET PCR or rPET) for Kraft salad dressing
  • 1989 DuPont Environmental Award for the first PET container made of 100% post-consumer recycled PET resin (PET PCR or rPET)

Plastipak Partnerships and Associations

Plastipak collaborates with partners and associations to maximize recycling efforts for the greatest positive impact on the environment and to promote recycling efforts in local communities.

Plastipak Partners with Eco-Schools

Plastipak UK partners with Eco-Schools, a global, pupil-led recycling initiative that uses hands-on learning to achieve school-wide participation in exciting environmental projects. Plastipak UK helped create the Eco-Schools Waste and Recycling module. The Eco-Schools program gives children a unique opportunity to empower change within their communities. It encourages students of all ages to work together to increase their knowledge about recycling. Plastipak contributes its expertise in recycling and recyclable packaging to the project.

Global Recycling Centers

Plastipak’s global recycling centers reclaim plastic products to produce high-quality PET and HDPE PCR materials (rPET in European markets) in our effort to supply sustainable packaging options to our customers. In North America, Clean Tech is one of the top five plastic recyclers in the US. In Europe, Plastipak is the largest producer of food-grade rPET, with capacity to produce over 300 million pounds (136 tonnes) of food-grade rPET (PET PCR) material annually.